Indian Cricketer Rinku Singh Backs BeastLife in Strategic Investment Round

April 2025 – In a strategic move bridging sports and wellness entrepreneurship, Indian cricketer Rinku Singh has invested ₹1.9 crore in BeastLife, a rapidly growing fitness and wellness brand. The investment, which reflects a strong synergy between athletic excellence and holistic health innovation, now places BeastLife at an impressive valuation of ₹120 crore.

BeastLife, a next-generation fitness startup, is known for reimagining traditional wellness models by offering a multi-dimensional approach to health—combining physical training, mental well-being, and lifestyle optimization. With an expanding footprint in metro cities and a growing customer base of wellness-conscious individuals, BeastLife has been steadily establishing itself as a credible brand in India’s evolving fitness ecosystem.

The capital infusion from Rinku Singh marks a pivotal milestone for the company, not only strengthening its financial foundation but also enhancing its brand visibility through the support of a national sports icon. Rinku, who is celebrated for his performance in the Indian Premier League and his disciplined personal fitness journey, brings authentic brand alignment and trust. His investment signals confidence in BeastLife’s long-term vision to democratize wellness and make high-quality fitness experiences accessible across demographics.

Speaking on the development, BeastLife’s leadership reiterated their commitment to creating a premium yet inclusive ecosystem. “Rinku Singh embodies the discipline, ambition, and consistency that align perfectly with the BeastLife ethos. This partnership goes beyond capital—it is a shared vision to redefine the way India experiences fitness,” said a senior representative from the brand.

The investment comes at a time when India’s wellness economy is poised for exponential growth. A shift in consumer behavior toward preventive health, mental well-being, and functional fitness has created fertile ground for brands like BeastLife to scale. The company’s focus on creating high-performance training programs, guided wellness routines, and a tech-enabled delivery model has positioned it as a formidable player in this domain.

BeastLife plans to utilize this funding to enhance its digital infrastructure, expand its studio presence, and introduce AI-driven fitness assessments and coaching platforms. There is also a strong emphasis on developing community-led programs and wellness events, ensuring deeper engagement with its user base.

As the financial and compliance partner to BeastLife, we are proud to support their ambitious growth trajectory through robust retainer-based advisory and GST compliance services. Our collaboration underscores our shared values of transparency, scalability, and operational excellence.

We believe that such alliances—where innovation meets discipline—are essential to shaping the future of India’s startup landscape. We extend our heartfelt congratulations to the entire BeastLife team and to Rinku Singh for this transformative partnership.